Introducing our Crypto Product during a red market.

<p>Last week we spent our time strategizing on how to introduce the concept of Asset Gift to the world. We had a few posts ready to share more about our company and core features.</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--> What were they? <a href="https://asset.gift/blog" target="_blank">Our Company Blog</a><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>So considering the volatility in the market - do our plans change?</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>Thankfully, we are not in a place where the company is at financial risk, or our motivation has waned. We are entirely bootstrapped, and the product team is committed to building a service that provides utility.</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><p></p><p>That said, we want our message to align with what users may be experiencing. So let's confirm our intentions.</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><h3 id="we-understand-that-gifting-anything-is-a-choice-and-is-non-essential-compared-to-the-many-needs-for-your-resources-we-would-never-suggest-otherwise">We understand that gifting anything is a choice and is non-essential compared to the many needs for your resources. We would never suggest otherwise.</h3><!--kg-card-begin: html--><br><!--kg-card-end: html--><h3 id="we-genuinely-believe-there-is-an-opportunity-to-re-imagine-how-we-collectively-think-about-the-value-of-a-gift-and-how-it-lives-on">We genuinely believe there is an opportunity to re-imagine how we collectively think about the value of a "gift" and how it lives on.</h3><!--kg-card-begin: html--><br><!--kg-card-end: html--><h3 id="we-are-saying-that-harnessing-the-power-of-a-community-can-make-investing-more-approachable-fifty-gifts-of-50-from-your-friends-is-a-much-better-way-to-enter-crypto-than-2500-of-your-emergency-fund">We are saying that harnessing the power of a community can make investing more approachable. Fifty gifts of $50 from your friends is a much better way to enter crypto than $2500 of your emergency fund.</h3><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>We are making crypto more approachable so that you don't feel as much stress or anxiety when there is a market downturn. We want you to experience crypto with your friends and family.</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>We don't have short-term ambitions. We believe that our product and purpose resonate regardless of prices. We make all asset purchases at market prices after payments settle.</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>If you want to learn more about how our plan to do this, please check out these articles:</p><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><a href="https://asset.gift/blog/posts/62a1daefc0ea530657b70a64" target="_blank">Introducing our Company</a><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><p></p><!--kg-card-begin: html--><a href="https://asset.gift/blog/posts/629dfefb71ee75508fb5ba9c" target="_blank">What is Crypto Gifting</a><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><a href="https://asset.gift/blog/posts/62a06611c0ea530657b70929" target="_blank">Use our product to send a Crypto Gift in 3 Minutes</a><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><!--kg-card-begin: html--><br><!--kg-card-end: html--><p>Lastly, we will be sending updates on our plans, progress and feature development. Please sign up for our newsletter below - we want you to be on this journey with us. </p>